/* ============================================================
   Marketann — global stylesheet
   Design system: deep purple bg, mint accent, General Sans only.
============================================================ */

:root{
  --purple:#1F0E40;
  --purple-2:#2A1656;
  --purple-3:#3B2370;
  --mint:#68E0CC;
  --mint-2:#4DC4B0;
  --mint-3:#1F6C5C;
  --cream:#F5EFE6;
  --ink:#1F0E40;
  --text-on-dark:#FFFFFF;
  --text-on-light:#1F0E40;
  --muted-on-dark:rgba(255,255,255,0.65);
  --muted-on-light:rgba(31,14,64,0.65);
  --sans:'General Sans', -apple-system, BlinkMacSystemFont, system-ui, 'Helvetica Neue', sans-serif;
  --max:1440px;
}

*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  font-family:var(--sans);
  background:var(--purple);
  color:var(--text-on-dark);
  font-weight:400;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;
}

a{color:inherit;text-decoration:none;}
img,svg{max-width:100%;display:block;}

.container{max-width:var(--max);margin:0 auto;padding:0 56px;width:100%;position:relative;}
section{position:relative;overflow:hidden;}

.dark-bg{background:var(--purple);}
.light-bg{background:var(--cream);color:var(--text-on-light);}

/* Labels */
.section-label{display:none;}
/* Deeper mint for legibility on cream sections */
.exp .section-label,
.reframe .section-label,
.services .section-label,
.fit .section-label,
.founder .section-label,
.rhythm .section-label,
.svc-deep .section-label,
.founder-story .section-label,
.career .section-label,
.personal .section-label,
.process .section-label,
.work-intro .section-label,
.case-study .section-label{color:var(--mint-3);}

/* Headlines */
h1,h2,h3{
  font-family:var(--sans);
  font-weight:700;
  line-height:1.05;
  letter-spacing:-0.022em;
}
.headline-xl{font-size:clamp(2.6rem,6.4vw,5.6rem);}
.headline-lg{font-size:clamp(2.2rem,4.8vw,4rem);}
.headline-md{font-size:clamp(1.6rem,2.6vw,2.2rem);}

.subhead{
  font-family:var(--sans);
  font-weight:400;
  font-size:clamp(1.05rem,1.4vw,1.25rem);
  line-height:1.55;
  max-width:640px;
}

/* Mint accent text (kept named .grad-text for backward HTML compat) */
.grad-text,.mint-text{color:var(--mint);}

/* Highlighter mark — solid mint block behind text */
.mark{
  background:var(--mint);
  color:var(--purple);
  padding:0 0.2em;
  border-radius:2px;
  font-weight:700;
}

/* ===== Buttons — mint pill, dark purple text + inline arrow ===== */
.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  padding:14px 28px;
  background:var(--mint);
  color:var(--purple);
  border-radius:999px;
  font-family:var(--sans);
  font-weight:600;
  font-size:15px;
  letter-spacing:-0.005em;
  border:none;
  cursor:pointer;
  transition:background 180ms ease, transform 180ms ease;
}
.btn:hover{background:var(--mint-2);transform:translateY(-1px);}
.btn-arrow{
  display:inline-flex;
  align-items:center;
  color:var(--purple);
  background:transparent;
  font-size:17px;
  line-height:1;
  flex-shrink:0;
}
.btn-large{padding:18px 36px;font-size:18px;gap:12px;}
.btn-large .btn-arrow{font-size:20px;}
.btn-ghost{
  background:transparent;
  border:2px solid var(--mint);
  color:var(--mint);
}
.btn-ghost:hover{background:rgba(104,224,204,0.10);}
.btn-ghost .btn-arrow{color:var(--mint);}

/* Rules */
.grad-rule{height:2px;background:var(--mint);width:100%;opacity:0.75;}
.grad-rule-soft{height:1px;background:rgba(104,224,204,0.30);width:100%;}

/* See-more link */
.see-more{
  display:inline-flex;
  align-items:center;
  gap:10px;
  font-family:var(--sans);
  font-weight:600;
  font-size:14px;
  color:var(--mint);
  margin-top:24px;
  border-bottom:2px solid var(--mint);
  padding-bottom:3px;
  transition:gap 180ms ease;
}
.see-more:hover{gap:16px;}
.see-more-light{color:var(--mint-2);border-color:var(--mint-2);}
.see-more-dark{color:#fff;border-color:rgba(255,255,255,0.5);}

/* Inline CTA strip */
.cta-inline{text-align:center;padding:64px 0;position:relative;}
.cta-inline.on-dark{background:var(--purple-2);}
.cta-inline.on-light{background:var(--cream);}
.cta-inline .cta-prompt{
  font-family:var(--sans);
  font-weight:600;
  font-size:clamp(1.3rem,2vw,1.8rem);
  margin-bottom:24px;
  max-width:680px;
  margin-left:auto;margin-right:auto;
  line-height:1.3;
  letter-spacing:-0.015em;
}
.cta-inline.on-dark .cta-prompt{color:#fff;}
.cta-inline.on-light .cta-prompt{color:var(--ink);}

/* ===== NAV ===== */
.nav{
  position:fixed;
  top:0;left:0;right:0;
  z-index:100;
  padding:22px 0;
  transition:background 220ms ease, padding 220ms ease, backdrop-filter 220ms ease;
  background:transparent;
}
.nav.scrolled{
  background:rgba(31,14,64,0.94);
  backdrop-filter:blur(12px);
  -webkit-backdrop-filter:blur(12px);
  padding:14px 0;
}
.nav-inner{
  display:flex;
  align-items:center;
  max-width:none;
  margin:0;
  padding:0 56px;
  width:100%;
  gap:24px;
}
.logo{
  display:flex;
  align-items:center;
  flex-shrink:0;
  line-height:0;
  order:2;
}
.logo img{
  height:44px;
  width:auto;
  display:block;
  transition:height 220ms ease;
}
.nav.scrolled .logo img{height:28px;}

.nav-links{
  display:flex;
  gap:40px;
  align-items:center;
  order:1;
  margin-right:auto;
}
.nav-links a{
  font-family:var(--sans);
  font-size:17px;
  font-weight:600;
  color:#fff;
  letter-spacing:-0.01em;
  transition:color 180ms ease;
}
.nav-links a:hover{color:var(--mint);}
.nav-links a.active{color:var(--mint);}
.nav-links .btn{color:var(--purple);}
.nav-links .btn .btn-arrow{color:var(--purple);}
.nav-links .btn:hover{color:var(--purple);}
.nav .btn{padding:10px 22px;font-size:14px;gap:8px;}
.nav .btn .btn-arrow{font-size:15px;}

.nav-toggle{
  display:none;
  background:transparent;
  border:none;
  cursor:pointer;
  width:42px;height:42px;
  padding:8px;
  position:relative;
  z-index:120;
  order:3;
  margin-left:auto;
}
.nav-toggle span{
  display:block;
  width:24px;height:2px;
  background:#fff;
  margin:5px auto;
  transition:transform 220ms ease, opacity 220ms ease;
}
.nav-toggle.open span:nth-child(1){transform:translateY(7px) rotate(45deg);}
.nav-toggle.open span:nth-child(2){opacity:0;}
.nav-toggle.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

/* ===== HERO ===== */
.hero{
  background:var(--purple);
  min-height:calc(100vh - 60px);
  padding:140px 56px 120px;
  display:flex;
  align-items:flex-end;
  position:relative;
}
.hero > .container{max-width:none;padding:0;margin:0;width:100%;}
.hero-inner{
  position:relative;
  z-index:3;
  max-width:none;
  width:100%;
}
.hero-headline{
  font-family:var(--sans);
  font-weight:700;
  font-size:clamp(1.8rem,3.8vw,3.4rem);
  line-height:1.08;
  letter-spacing:-0.025em;
  margin-bottom:40px;
  max-width:900px;
}
.hero-headline .mint-line{color:var(--mint);display:block;margin-bottom:0.5em;}
.hero-headline .white-line{color:#fff;display:block;}
.hero .credibility{
  margin-top:32px;
  font-size:13px;
  color:var(--muted-on-dark);
  max-width:680px;
  line-height:1.6;
}

/* Page hero (inner pages) */
.page-hero{
  background:var(--purple);
  padding:180px 0 100px;
  position:relative;
}
.page-hero-inner{position:relative;z-index:3;max-width:920px;}
.page-hero h1{color:#fff;margin:16px 0 24px;}
.page-hero .subhead{color:rgba(255,255,255,0.85);}

/* Ticker */
.ticker{
  background:var(--purple-2);
  overflow:hidden;
  height:60px;
  display:flex;
  align-items:center;
}
.ticker-track{display:flex;width:max-content;animation:tickerScroll 60s linear infinite;}
.ticker-track span{
  font-family:var(--sans);
  font-size:13px;
  color:var(--mint);
  letter-spacing:0.06em;
  text-transform:uppercase;
  font-weight:500;
  padding:0 28px;
  white-space:nowrap;
}
@keyframes tickerScroll{
  0%{transform:translateX(0);}
  100%{transform:translateX(-50%);}
}

/* ===== EXPERIENCE STRIP ===== */
.exp{background:var(--cream);color:var(--text-on-light);padding:60px 0 50px;}
.exp-label{
  text-align:center;
  font-family:var(--sans);
  font-size:12px;
  font-weight:600;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--muted-on-light);
  margin-bottom:32px;
}
.exp-logos{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:32px;
  flex-wrap:wrap;
  margin-bottom:36px;
}
.exp-logo{
  font-family:var(--sans);
  font-weight:700;
  font-size:20px;
  letter-spacing:-0.015em;
  color:var(--ink);
  opacity:0.78;
  flex:1;
  text-align:center;
  white-space:nowrap;
}

/* ===== PAIN ===== */
.pain{padding:130px 0;}
.pain h2{color:#fff;max-width:780px;margin-bottom:64px;}
.cards-2x2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;}
.pain-card{
  background:var(--purple-2);
  padding:44px 38px 40px;
  position:relative;
  border-radius:10px;
  transition:transform 220ms ease, background 220ms ease;
}
.pain-card:hover{
  transform:translateY(-4px);
  background:var(--purple-3);
}
.card-num{
  font-family:var(--sans);
  font-weight:700;
  font-size:56px;
  color:var(--mint);
  line-height:1;
  margin-bottom:22px;
  letter-spacing:-0.04em;
}
.pain-card h3{
  font-family:var(--sans);
  font-size:22px;
  font-weight:700;
  color:#fff;
  margin-bottom:14px;
  letter-spacing:-0.015em;
}
.pain-card p{color:rgba(255,255,255,0.74);font-size:15.5px;line-height:1.6;max-width:90%;}
.sketch-corner{position:absolute;top:30px;right:30px;width:90px;height:90px;opacity:0.55;}

/* ===== REFRAME ===== */
.reframe{background:var(--cream);color:var(--text-on-light);padding:140px 0;position:relative;}
.reframe-bg{
  position:absolute;
  font-family:var(--sans);
  font-weight:800;
  font-size:clamp(14rem,30vw,32rem);
  color:var(--ink);
  opacity:0.05;
  letter-spacing:-0.05em;
  line-height:0.85;
  white-space:nowrap;
  top:50%;left:50%;transform:translate(-50%,-50%);
  pointer-events:none;user-select:none;z-index:1;
}
.reframe-inner{
  position:relative;z-index:2;
  display:grid;grid-template-columns:0.95fr 1.55fr;gap:80px;align-items:center;
}
.reframe-statement{
  font-family:var(--sans);
  font-weight:700;
  font-size:clamp(1.55rem,2.6vw,2.2rem);
  line-height:1.22;
  color:var(--text-on-light);
  letter-spacing:-0.022em;
}
.reframe-statement p{margin-bottom:1.2em;}
.reframe-statement p:last-child{margin-bottom:0;color:var(--mint-2);}
.iceberg-wrap svg{width:100%;height:auto;max-width:380px;margin-right:auto;display:block;}

/* ===== SERVICES ===== */
.services{background:var(--cream);color:var(--text-on-light);padding:130px 0;}
.services h2{color:var(--text-on-light);max-width:840px;margin-bottom:28px;}
.services .intro{
  color:var(--text-on-light);opacity:0.78;
  font-size:1.1rem;max-width:720px;margin-bottom:72px;line-height:1.6;
}
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.service-card{
  background:#fff;
  border:1px solid rgba(31,14,64,0.10);
  padding:42px 36px 38px;position:relative;
  display:flex;flex-direction:column;gap:8px;
  border-radius:10px;
  transition:transform 220ms ease, border-color 220ms ease, box-shadow 220ms ease;
}
.service-card:hover{
  transform:translateY(-4px);
  border-color:var(--mint);
  box-shadow:0 16px 36px -22px rgba(31,14,64,0.22);
}
.svc-label{
  font-family:var(--sans);font-size:11px;font-weight:700;
  letter-spacing:0.18em;text-transform:uppercase;
  color:var(--mint-2);margin-bottom:18px;
}
.service-card .card-num{font-size:48px;margin-bottom:14px;color:var(--mint-2);}
.service-card h3{
  font-family:var(--sans);font-size:22px;font-weight:700;
  color:var(--text-on-light);margin-bottom:14px;
  letter-spacing:-0.015em;line-height:1.2;
}
.service-card p{color:rgba(31,14,64,0.74);font-size:15px;line-height:1.6;flex:1;}
.svc-price{
  margin-top:24px;padding-top:20px;
  border-top:1px solid rgba(31,14,64,0.10);
  font-family:var(--sans);font-weight:700;
  color:var(--mint-2);font-size:16px;letter-spacing:-0.01em;
}
.svc-illu{position:absolute;top:30px;right:28px;width:80px;height:80px;}

/* ===== DELIVERABLES ===== */
.outputs{padding:130px 0;}
.section-divider{display:none;}
.outputs h2{color:#fff;max-width:780px;margin-bottom:18px;}
.outputs .subhead{color:var(--muted-on-dark);margin-bottom:64px;}
.outputs-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.output-card{
  background:var(--purple-2);
  padding:42px 36px 40px;border-radius:10px;
  transition:transform 220ms ease, background 220ms ease;
  position:relative;
}
.output-card:hover{transform:translateY(-4px);background:var(--purple-3);}
.output-card h3{
  font-family:var(--sans);font-size:22px;font-weight:700;
  color:#fff;margin-bottom:14px;letter-spacing:-0.015em;
}
.output-card p{color:rgba(255,255,255,0.74);font-size:15px;line-height:1.6;}

/* ===== FIT ===== */
.fit{background:var(--cream);color:var(--text-on-light);padding:130px 0;}
.fit h2{color:var(--text-on-light);margin-bottom:48px;}
.fit-heading{
  font-family:var(--sans);font-size:11px;font-weight:700;
  letter-spacing:0.18em;text-transform:uppercase;
  color:var(--mint-2);margin-bottom:30px;
}
.fit-list{list-style:none;display:flex;flex-direction:column;gap:18px;max-width:780px;}
.fit-list li{
  display:flex;align-items:flex-start;gap:16px;
  font-size:1.1rem;line-height:1.5;
  color:var(--text-on-light);
}
.fit-list li .mark{
  color:var(--mint-2);background:transparent;padding:0;
  font-family:var(--sans);font-weight:700;
  font-size:20px;line-height:1.4;flex-shrink:0;width:18px;
}

/* ===== FOUNDER (homepage block) ===== */
.founder{background:var(--cream);color:var(--text-on-light);padding:130px 0;position:relative;}
.founder-thread{
  position:absolute;top:80px;right:30px;
  width:240px;height:auto;opacity:0.55;pointer-events:none;
}
.founder-grid{
  display:grid;grid-template-columns:0.85fr 1.15fr;gap:80px;
  align-items:flex-start;position:relative;z-index:2;
}
.founder-photo-wrap{position:relative;padding:0 0 18px 18px;}
.founder-photo-wrap::before{
  content:"";position:absolute;left:0;top:30px;bottom:0;
  width:14px;background:var(--mint);
}
.founder-photo-wrap::after{
  content:"";position:absolute;left:18px;right:0;bottom:0;
  height:14px;background:var(--mint);
}
.founder-photo{
  width:100%;aspect-ratio:4/5;background:#E9C9B8;
  position:relative;overflow:hidden;display:block;
  border-radius:6px;
}
.founder-photo svg{width:100%;height:100%;display:block;}

.founder h2{margin-bottom:36px;color:var(--text-on-light);}
.founder-body p{
  font-size:1.05rem;line-height:1.7;
  color:rgba(31,14,64,0.82);margin-bottom:1.2em;
}
.founder-sig{
  font-family:var(--sans);font-size:1.05rem;font-weight:500;
  margin:24px 0 28px;color:var(--text-on-light);
}
.founder-sig em{color:var(--mint-2);font-style:normal;font-weight:700;}
.founder-results{border-top:1px solid rgba(31,14,64,0.10);padding-top:28px;}
.founder-results h5{
  font-family:var(--sans);font-size:11px;font-weight:700;
  letter-spacing:0.18em;text-transform:uppercase;
  color:var(--mint-2);margin-bottom:20px;
}
.results-list{
  list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:14px 28px;
}
.results-list li{
  display:flex;gap:12px;font-size:0.92rem;
  line-height:1.45;color:var(--text-on-light);font-weight:500;
}
.results-list li::before{
  content:"";display:inline-block;width:8px;height:8px;
  background:var(--mint-2);margin-top:7px;flex-shrink:0;
}

/* ===== STATS ===== */
.stats{background:var(--mint);padding:80px 0;position:relative;color:var(--purple);}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative;z-index:2;}
.stat{text-align:left;color:var(--purple);}
.stat .num{
  font-family:var(--sans);font-weight:700;
  font-size:clamp(3rem,5.5vw,4.6rem);
  line-height:1;letter-spacing:-0.04em;margin-bottom:14px;
}
.stat .label{
  font-family:var(--sans);font-size:13px;font-weight:500;
  letter-spacing:0.02em;color:rgba(31,14,64,0.85);
}

/* ===== TESTIMONIALS ===== */
.results-section{padding:130px 0;}
.results-section h2{color:#fff;max-width:780px;margin-bottom:64px;}
.testimonials-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.testimonial{
  background:var(--purple-2);
  padding:42px 38px 36px;position:relative;
  border-radius:10px;overflow:hidden;
  transition:transform 220ms ease, background 220ms ease;
}
.testimonial:hover{transform:translateY(-4px);background:var(--purple-3);}
.testimonial blockquote{
  position:relative;z-index:2;
  font-family:var(--sans);
  font-size:1.05rem;line-height:1.6;color:#fff;
  margin-bottom:28px;letter-spacing:-0.005em;font-weight:400;
}
.attribution{
  position:relative;z-index:2;padding-top:18px;
  font-family:var(--sans);font-size:11px;font-weight:600;
  letter-spacing:0.14em;text-transform:uppercase;color:var(--muted-on-dark);
  border-top:1px solid rgba(255,255,255,0.10);
}

/* ===== PROCESS ===== */
.process{background:var(--cream);color:var(--text-on-light);padding:130px 0;position:relative;}
.process h2{color:var(--text-on-light);margin-bottom:64px;}
.process-grid{
  display:grid;grid-template-columns:1.4fr 0.6fr;gap:64px;
  align-items:flex-start;position:relative;z-index:2;
}
.process-steps{display:flex;flex-direction:column;}
.step{
  display:grid;grid-template-columns:90px 1fr 1.7fr;gap:28px;
  align-items:flex-start;padding:32px 0;position:relative;
}
.step-rule{
  height:1px;background:rgba(31,14,64,0.15);
  position:relative;margin:0;
}
.step-rule::before{
  content:"";position:absolute;left:0;top:50%;
  width:10px;height:10px;background:var(--mint);
  transform:translateY(-50%) rotate(45deg);
}
.step .step-num{
  font-family:var(--sans);font-weight:700;font-size:54px;
  color:var(--mint-2);line-height:1;letter-spacing:-0.04em;
}
.step .step-name{
  font-family:var(--sans);font-weight:700;font-size:1.3rem;
  color:var(--text-on-light);letter-spacing:-0.015em;padding-top:6px;
}
.step .step-desc{
  font-size:1rem;line-height:1.6;
  color:rgba(31,14,64,0.74);padding-top:6px;
}
.micro-commit{
  display:inline-block;background:var(--mint);color:var(--purple);
  padding:14px 22px;border-radius:8px;
  font-size:0.92rem;line-height:1.5;margin-top:18px;
  font-weight:600;max-width:560px;
}
.timeline-badges{
  display:flex;gap:14px;flex-wrap:wrap;
  margin-top:48px;justify-content:center;
}
.badge{
  display:inline-flex;align-items:center;
  background:var(--purple);color:var(--mint);
  padding:14px 24px;border-radius:999px;
  font-size:13px;font-weight:600;letter-spacing:0.02em;
}
.process-illu{position:sticky;top:120px;}
.process-illu svg{width:100%;height:auto;max-width:300px;}

/* ===== FINAL CTA ===== */
.final-cta{padding:170px 0 180px;text-align:center;position:relative;}
.final-cta-bg{
  position:absolute;
  font-family:var(--sans);font-weight:800;
  font-size:clamp(14rem,32vw,34rem);
  color:#fff;opacity:0.05;
  letter-spacing:-0.05em;line-height:0.85;
  white-space:nowrap;top:50%;left:50%;
  transform:translate(-50%,-50%);
  pointer-events:none;user-select:none;z-index:1;
}
.final-cta-target{display:none;}
.final-cta-inner{position:relative;z-index:3;max-width:880px;margin:0 auto;}
.final-cta .section-label{margin-bottom:36px;}
.final-cta h2{color:#fff;margin-bottom:28px;}
.final-cta .subhead{color:rgba(255,255,255,0.80);margin:0 auto 40px;}
.final-cta .small-note{
  display:block;margin-top:24px;
  font-size:13px;color:var(--muted-on-dark);
}

/* ===== FOOTER ===== */
.footer{padding:40px 0 36px;position:relative;border-top:1px solid rgba(255,255,255,0.10);}
.footer-rule{display:none;}
.footer-inner{
  display:grid;grid-template-columns:1fr 2fr 1fr;
  align-items:center;gap:24px;
}
.footer .logo img{height:28px;}
.footer-links{
  text-align:center;font-size:13px;
  color:var(--muted-on-dark);
  display:flex;justify-content:center;gap:18px;flex-wrap:wrap;
}
.footer-links a:hover{color:var(--mint);}
.footer-copy{text-align:right;font-size:13px;color:var(--muted-on-dark);}

/* Sketch utilities (used by inline SVGs from old design) */
.sketch{stroke:var(--ink);stroke-width:2.2;fill:none;stroke-linecap:round;stroke-linejoin:round;}
.sketch.thin{stroke-width:1.6;}
.sketch.coral,.sketch.amber{stroke:var(--mint-2);}
.fill-coral,.fill-amber{fill:var(--mint-2);}
.hand-text{font-family:var(--sans);font-weight:600;font-size:16px;fill:var(--ink);}

/* ============================================================
   INNER PAGE SHARED COMPONENTS
============================================================ */

/* Approach page — service deep-dive */
.svc-deep{
  background:var(--cream);
  padding:110px 0;
  position:relative;
}
.svc-deep + .svc-deep{padding-top:20px;}
.svc-deep-inner{
  display:grid;
  grid-template-columns:1fr 1.4fr;
  gap:64px;
  align-items:flex-start;
}
.svc-deep-left .svc-label{margin-bottom:18px;}
.svc-deep-left .card-num{font-size:88px;margin-bottom:18px;color:var(--mint-2);}
.svc-deep-left h2{font-size:clamp(1.8rem,3.2vw,2.6rem);color:var(--text-on-light);margin-bottom:18px;}
.svc-deep-left .svc-price{
  display:inline-block;
  margin-top:18px;
  padding:10px 18px;
  border:2px solid var(--mint-2);
  border-radius:999px;
  color:var(--mint-2);
  font-weight:700;
  font-size:14px;
}
.svc-deep-right p{
  color:rgba(31,14,64,0.82);
  font-size:1.05rem;
  line-height:1.7;
  margin-bottom:1em;
}
.svc-deep-right h4{
  font-family:var(--sans);font-size:12px;font-weight:700;
  letter-spacing:0.18em;text-transform:uppercase;color:var(--mint-2);
  margin:28px 0 14px;
}
.svc-deep-right ul{
  list-style:none;padding:0;display:flex;flex-direction:column;gap:10px;
}
.svc-deep-right ul li{
  display:flex;gap:12px;
  color:var(--text-on-light);font-size:0.98rem;line-height:1.5;
}
.svc-deep-right ul li::before{
  content:"";display:inline-block;width:7px;height:7px;
  background:var(--mint-2);transform:rotate(45deg);
  margin-top:8px;flex-shrink:0;
}

/* Process deep — approach page */
.process-deep{
  background:var(--purple);
  padding:130px 0;
  color:#fff;
}
.process-deep h2{color:#fff;}
.process-deep-step{
  display:grid;
  grid-template-columns:120px 1fr;
  gap:36px;
  align-items:flex-start;
  padding:40px 0;
  border-top:1px solid rgba(255,255,255,0.10);
}
.process-deep-step:last-of-type{border-bottom:1px solid rgba(255,255,255,0.10);}
.process-deep-step .step-num{
  font-family:var(--sans);font-weight:700;font-size:64px;
  color:var(--mint);line-height:1;letter-spacing:-0.04em;
}
.process-deep-step h3{
  font-family:var(--sans);font-weight:700;font-size:1.5rem;
  color:#fff;margin-bottom:14px;letter-spacing:-0.02em;
}
.process-deep-step p{
  color:rgba(255,255,255,0.78);font-size:1.02rem;line-height:1.65;
  margin-bottom:0.8em;max-width:760px;
}
.process-deep-step .practice-note{
  display:inline-block;
  margin-top:14px;
  padding:12px 18px;
  background:rgba(104,224,204,0.10);
  border-left:3px solid var(--mint);
  font-family:var(--sans);font-size:0.92rem;line-height:1.5;
  color:#fff;font-weight:500;
  max-width:600px;border-radius:2px;
}

/* Rhythm */
.rhythm{background:var(--cream);padding:130px 0;}
.rhythm h2{color:var(--text-on-light);margin-bottom:54px;}
.rhythm-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;}
.rhythm-card{
  background:#fff;
  padding:32px 30px;
  border-radius:10px;
  border:1px solid rgba(31,14,64,0.10);
}
.rhythm-card h4{
  font-family:var(--sans);font-weight:700;font-size:1.1rem;
  color:var(--text-on-light);margin-bottom:10px;letter-spacing:-0.01em;
}
.rhythm-card p{color:rgba(31,14,64,0.72);font-size:0.98rem;line-height:1.55;}

/* FAQ */
.faq{padding:130px 0;}
.faq h2{color:#fff;margin-bottom:54px;}
.faq-list{display:flex;flex-direction:column;gap:14px;max-width:920px;}
.faq-item{
  background:var(--purple-2);
  border-radius:10px;
  overflow:hidden;
}
.faq-item summary{
  cursor:pointer;
  padding:24px 28px;
  font-family:var(--sans);font-weight:600;font-size:1.05rem;
  color:#fff;
  display:flex;justify-content:space-between;align-items:center;
  list-style:none;
  letter-spacing:-0.005em;
}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{
  content:"+";color:var(--mint);font-size:24px;font-weight:300;
  transition:transform 220ms ease;line-height:1;
}
.faq-item[open] summary::after{transform:rotate(45deg);}
.faq-item .faq-body{
  padding:0 28px 24px;
  color:rgba(255,255,255,0.78);
  font-size:1rem;line-height:1.65;
}

/* ============================================================
   FOUNDER PAGE
============================================================ */
.founder-page-hero{
  background:var(--purple);
  padding:180px 0 110px;
  position:relative;
}
.founder-page-hero-inner{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:64px;
  align-items:center;
  position:relative;z-index:3;
}
.founder-page-hero h1{color:#fff;margin:16px 0 24px;}
.founder-page-hero .lede{
  font-family:var(--sans);font-weight:400;
  color:rgba(255,255,255,0.85);
  font-size:clamp(1.15rem,1.6vw,1.45rem);
  line-height:1.5;
}
.founder-page-photo .founder-photo-wrap{max-width:420px;margin-left:auto;}

/* Long-form story */
.founder-story{background:var(--cream);color:var(--text-on-light);padding:130px 0;}
.founder-story-inner{max-width:780px;}
.founder-story-inner h2{color:var(--text-on-light);margin-bottom:36px;}
.founder-story-inner p{
  font-size:1.08rem;line-height:1.75;
  color:rgba(31,14,64,0.86);
  margin-bottom:1.3em;
}
.founder-story-inner p.lead{
  font-family:var(--sans);
  font-weight:500;
  font-size:clamp(1.4rem,2vw,1.7rem);
  line-height:1.4;color:var(--text-on-light);
  margin-bottom:1.4em;letter-spacing:-0.015em;
}

/* Career arc */
.career{background:var(--cream);padding:60px 0 130px;}
.career h2{color:var(--text-on-light);margin-bottom:48px;}
.career-list{display:flex;flex-direction:column;}
.career-item{
  display:grid;
  grid-template-columns:200px 1fr 2fr;
  gap:32px;
  padding:32px 0;
  border-top:1px solid rgba(31,14,64,0.10);
}
.career-item:last-child{border-bottom:1px solid rgba(31,14,64,0.10);}
.career-company{
  font-family:var(--sans);font-weight:700;font-size:1.3rem;
  color:var(--mint-2);letter-spacing:-0.015em;
}
.career-role{
  font-family:var(--sans);font-weight:500;font-size:0.92rem;
  color:var(--muted-on-light);
  margin-top:6px;
}
.career-sector{
  font-family:var(--sans);font-weight:700;font-size:11px;
  color:var(--ink);letter-spacing:0.16em;text-transform:uppercase;
  padding-top:8px;
}
.career-desc{
  color:rgba(31,14,64,0.78);
  font-size:1rem;line-height:1.65;
  padding-top:4px;
}

/* Principles */
.principles{background:var(--purple);color:#fff;padding:130px 0;}
.principles h2{color:#fff;margin-bottom:54px;}
.principle{
  padding:36px 0;
  border-top:1px solid rgba(255,255,255,0.10);
  display:grid;
  grid-template-columns:90px 1fr;
  gap:32px;
  align-items:flex-start;
}
.principle:last-of-type{border-bottom:1px solid rgba(255,255,255,0.10);}
.principle .pnum{
  font-family:var(--sans);font-weight:700;font-size:46px;
  color:var(--mint);line-height:1;letter-spacing:-0.04em;
}
.principle h3{
  font-family:var(--sans);font-weight:700;font-size:clamp(1.5rem,2.3vw,1.95rem);
  color:#fff;margin-bottom:14px;letter-spacing:-0.022em;line-height:1.15;
}
.principle p{
  color:rgba(255,255,255,0.78);
  font-size:1.05rem;line-height:1.65;max-width:780px;
}

/* Personal */
.personal{background:var(--cream);padding:100px 0;}
.personal-inner{max-width:780px;}
.personal h2{color:var(--text-on-light);margin-bottom:32px;}
.personal p{font-size:1.05rem;line-height:1.7;color:rgba(31,14,64,0.82);margin-bottom:1em;}

/* Contact mini-form */
.write-to-me{background:var(--purple);padding:130px 0;color:#fff;}
.write-to-me-inner{max-width:680px;margin:0 auto;text-align:center;}
.write-to-me h2{color:#fff;margin-bottom:18px;}
.write-to-me p{color:var(--muted-on-dark);font-size:1.05rem;margin-bottom:40px;}
.contact-form{
  display:flex;flex-direction:column;gap:14px;
  text-align:left;
}
.contact-form label{
  font-family:var(--sans);font-size:11px;font-weight:700;
  letter-spacing:0.16em;text-transform:uppercase;
  color:var(--mint);margin-bottom:4px;
}
.contact-form input,
.contact-form textarea{
  width:100%;
  background:rgba(255,255,255,0.05);
  border:1px solid rgba(255,255,255,0.18);
  border-radius:8px;
  padding:14px 16px;
  color:#fff;
  font-family:var(--sans);
  font-size:15px;
  transition:border-color 220ms ease, background 220ms ease;
}
.contact-form input:focus,
.contact-form textarea:focus{
  outline:none;
  border-color:var(--mint);
  background:rgba(255,255,255,0.08);
}
.contact-form textarea{min-height:120px;resize:vertical;}
.contact-form button{
  margin-top:14px;
  align-self:flex-start;
}

/* ============================================================
   WORK PAGE
============================================================ */
.work-intro{background:var(--cream);padding:80px 0 60px;}
.work-intro-inner{max-width:760px;}
.work-intro p{font-size:1.1rem;line-height:1.7;color:rgba(31,14,64,0.82);}

.case-study{
  background:var(--cream);
  padding:90px 0;
  position:relative;
  border-top:1px solid rgba(31,14,64,0.10);
}
.case-study:nth-of-type(even){background:#FFF;}

.case-meta{
  display:flex;gap:18px;align-items:center;
  margin-bottom:24px;flex-wrap:wrap;
}
.case-tag{
  display:inline-block;
  padding:6px 14px;
  background:var(--purple);
  color:var(--mint);
  border-radius:999px;
  font-family:var(--sans);font-size:11px;font-weight:600;
  letter-spacing:0.12em;text-transform:uppercase;
}
.case-num{
  font-family:var(--sans);font-weight:700;
  font-size:1rem;color:var(--mint-2);
  letter-spacing:0.08em;
}

.case-study h2{
  color:var(--text-on-light);
  max-width:880px;
  margin-bottom:54px;
  font-size:clamp(1.9rem,3.6vw,3rem);
}

.case-grid{
  display:grid;
  grid-template-columns:2fr 1fr;
  gap:64px;
  align-items:flex-start;
}

.case-body h4{
  font-family:var(--sans);font-weight:700;font-size:11px;
  letter-spacing:0.22em;text-transform:uppercase;
  color:var(--mint-2);margin:24px 0 12px;
}
.case-body h4:first-child{margin-top:0;}
.case-body p{
  font-size:1.05rem;line-height:1.75;
  color:rgba(31,14,64,0.85);
  margin-bottom:1em;
}

.case-side{
  position:sticky;top:120px;
  display:flex;flex-direction:column;gap:24px;
}
.case-stat{
  background:var(--purple);color:#fff;
  padding:28px 26px;border-radius:10px;
  position:relative;overflow:hidden;
}
.case-stat::before{
  content:"";position:absolute;left:0;top:0;bottom:0;
  width:4px;background:var(--mint);
}
.case-stat .stat-num{
  font-family:var(--sans);font-weight:700;
  font-size:clamp(2rem,3.2vw,2.6rem);
  line-height:1;letter-spacing:-0.04em;
  margin-bottom:8px;
  color:var(--mint);
}
.case-stat .stat-label{
  font-family:var(--sans);font-size:13px;font-weight:500;
  color:rgba(255,255,255,0.85);line-height:1.4;
}
.case-quote{
  background:var(--cream);
  border:1px solid rgba(31,14,64,0.10);
  padding:28px 26px;border-radius:10px;
  position:relative;
}
.case-study:nth-of-type(even) .case-quote{background:#FAF1EC;}
.case-quote::before{
  content:"\201C";
  position:absolute;
  top:-20px;left:14px;
  font-family:var(--sans);font-weight:800;font-size:80px;
  color:var(--mint-2);opacity:0.5;line-height:1;
}
.case-quote blockquote{
  font-family:var(--sans);
  font-size:1rem;line-height:1.55;
  color:var(--text-on-light);margin-bottom:14px;
  font-weight:500;
}
.case-quote cite{
  font-family:var(--sans);font-style:normal;
  font-size:11px;font-weight:600;
  letter-spacing:0.14em;text-transform:uppercase;
  color:var(--muted-on-light);
}

/* ============================================================
   RESPONSIVE
============================================================ */
@media (max-width:960px){
  .container{padding:0 22px;}
  .nav-inner{padding:0 22px;}

  .nav-links{
    position:fixed;
    top:0;right:0;bottom:0;left:0;
    background:var(--purple);
    flex-direction:column;
    justify-content:center;
    align-items:center;
    gap:32px;
    margin:0;
    padding:80px 22px;
    transform:translateY(-100%);
    transition:transform 320ms ease;
    z-index:110;
  }
  .nav-links.open{transform:translateY(0);}
  .nav-links a{font-size:1.4rem;font-weight:700;}
  .nav-toggle{display:block;margin-left:auto;}
  .nav .btn{display:none;}
  .nav-links .btn{display:inline-flex;font-size:14px;}

  .hero{min-height:auto;padding:120px 22px 70px;}
  .page-hero{padding:140px 0 70px;}
  .cards-2x2{grid-template-columns:1fr;}
  .services-grid,.outputs-grid,.testimonials-grid{grid-template-columns:1fr;}
  .stats-grid{grid-template-columns:repeat(2,1fr);gap:40px;}
  .reframe-inner,.process-grid{grid-template-columns:1fr;gap:40px;}
  .iceberg-wrap svg{margin:0 auto;max-width:280px;}
  .founder-grid{grid-template-columns:1fr;gap:48px;}
  .founder-page-hero-inner{grid-template-columns:1fr;gap:40px;}
  .founder-page-photo .founder-photo-wrap{max-width:340px;margin:0 auto;}
  .results-list{grid-template-columns:1fr;}
  .step{grid-template-columns:55px 1fr;gap:18px;}
  .step .step-desc{grid-column:1 / -1;padding-top:0;}
  .step .step-num{font-size:42px;}
  .step .step-name{font-size:1.1rem;}
  .footer-inner{grid-template-columns:1fr;text-align:center;gap:18px;}
  .footer-copy,.footer-links{text-align:center;}
  .pain,.outputs,.results-section,.services,.fit,.founder,.process,.faq,.principles,.career,.rhythm,.write-to-me,.founder-story,.process-deep{padding:90px 0;}
  .reframe{padding:100px 0;}
  .final-cta{padding:120px 0 130px;}
  .section-divider{margin-bottom:60px;}
  .pain h2,.outputs h2{margin-bottom:48px;}
  .logo img{height:28px;}
  .exp-logos{gap:18px;}
  .exp-logo{font-size:16px;flex:0 0 calc(50% - 18px);}
  .founder-thread{display:none;}
  .process-illu{position:static;margin-top:30px;}

  .svc-deep-inner{grid-template-columns:1fr;gap:30px;}
  .process-deep-step{grid-template-columns:60px 1fr;gap:18px;}
  .process-deep-step .step-num{font-size:48px;}
  .rhythm-grid{grid-template-columns:1fr;}
  .career-item{grid-template-columns:1fr;gap:8px;}
  .career-sector{padding-top:0;}
  .principle{grid-template-columns:60px 1fr;gap:18px;}
  .principle .pnum{font-size:36px;}

  .case-grid{grid-template-columns:1fr;gap:40px;}
  .case-side{position:static;}
}
@media (max-width:600px){
  .hero-headline{font-size:2.2rem;}
  .reframe-statement{font-size:1.25rem;}
  .ticker-track span{font-size:11px;padding:0 18px;}
  .stat .num{font-size:2.6rem;}
  .sketch-corner{width:64px;height:64px;top:24px;right:22px;}
}